Balance territories with travel-time math
Build OD matrices between reps and accounts, draw catchments around offices, normalise lead addresses at scale.
Sales territory design used to be a one-off consulting project. With Footstep it becomes a re-runnable pipeline. Geocode the account book. Build a travel-time matrix from each rep's home base to each account. Solve for territory assignments that balance workload and minimise drive time.
On the inbound side, parse_address and geocode normalise raw lead data before deduplication. batch_geocode handles bulk imports from new data providers.
When new offices open or hiring shifts, redraw catchments with get_isochrone and re-balance against the existing book.
What this looks like in practice
Common shapes mapped to the tools you'd reach for.
Territory balancing
Compute a matrix between rep home bases and accounts. Use a balancing algorithm to assign accounts to territories that equalise total drive time per rep.
Office catchment
Draw a 60-minute drive-time isochrone from each office. Use it as the inbound-lead routing rule for that office, with overlap resolved by office capacity.
Lead-list normalisation
New data provider delivers a CSV of leads with messy addresses. parse_address structures them, batch_geocode anchors them, reverse_geocode adds admin hierarchy. Ready for deduplication and routing.
The Footstep tools that fit this shape.
A focused subset of the catalogue. Click any card for the dedicated page.
Travel times between every pair.
An N-by-M travel-time matrix between sources and destinations. The basis for assignment, dispatch, and ETA quotes.
Where can you reach in 30 minutes?
Reachability polygons by time or distance from any starting point. Walking, cycling, or driving.
Geocode a thousand addresses at once.
Run up to 1,000 addresses through geocoding in a single call. Returns coordinates and confidence for each.
Clean up a messy address.
Free-text in, structured out. Fixes typos, expands abbreviations, infers missing fields, and scores confidence.
Where is this place?
Turn an address, landmark, or place name into coordinates. Returns ranked candidates with confidence scores.
Other use cases
Search, rescue, and crisis response
Score where a missing person is most likely to be found. Direct ground teams to the highest-density hexes first.
Read →Logistics and autonomous fleets
Multi-stop optimisation, OD matrices, and corridor search for the agents and backends that move things.
Read →Environmental and field operations
Terrain profiles, reachability polygons, and GPS map matching for ESG reporting, conservation, and field research.
Read →Real estate and property
Geocode listings, model commute reach, score nearby amenities, and overlay terrain risk. The toolkit behind agent-led property search.
Read →Travel and itinerary planning
Find places, route between them, fit them into a time budget, and surface what's on the way. The geospatial layer behind agentic trip planners.
Read →Address validation & cleanup
Fix typos, expand abbreviations, validate before geocoding. The reliable pre-step for agents handling user-typed addresses.
Read →Field service and dispatch
Optimise visit order, score reachable jobs from each tech, clean GPS into proof-of-visit records.
Read →Insurance and risk underwriting
Anchor addresses, layer terrain and elevation, assess access from emergency services. Bulk-process portfolios in one call.
Read →Healthcare access and equity
Compute drive-time and walk-time access to facilities, model coverage gaps, place ambulances with travel-time matrices.
Read →Outdoor and fitness apps
Plan walking, hiking, and cycling routes with explicit difficulty. Snap noisy GPS into clean traces with surface and grade per edge.
Read →Public-sector planning
Model who can reach what, where the gaps are, how transit changes the answer. Reachability and matrix tools for civic planning.
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